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In my experience the way to create a truly lasting and effective brand is to get inside the organisation or product and it’s environment. From inside you can really find out what makes things tick and better understand its relationship with the outside marketplace.

Getting to the heart of a brand is crucial. By researching the organisation and the market I am able to develop a strong brand positioning strategy not just for now but with potential for development into the future. This may also include naming, brand extension and key messages that can be used to form part of an integrated marketing campaign.

Good brand design relies on excellent brand management and tools such as identity guidelines enable effective implementation and internal brand alignment. The ability to not only customise typefaces but to draw and create letterforms from scratch assists me in providing unique ID solutions.